A sports proprietary trading firm funds bettors who can prove their edge through structured challenges. Instead of risking personal money, participants trade sports markets under strict risk rules, passing evaluations before accessing funded accounts.
Unlike a traditional sportsbook, the prop firm model is not about taking the opposite side of bets. Instead, it mirrors the proven forex prop firm setup (like FTMO), but applied to sports. Traders are rewarded for discipline and consistency, while founders generate recurring revenue through scalable challenge programs.